The Pizza Place That Dared To Dream

Pizza East, Shoreditch, London

I must have been to Pizza East dozens of times over the years, and it only just occurred to me to review the place. Owned and operated by the Soho House group, and with outlets in Shoreditch, Kentish Town, Portobello Road and, errr, Istanbul, Pizza East is, rather unsurprisingly, known for making very good pizza. I’d say it’s definitely a contender for a space in the top 10 in my experience. The Shoreditch one is located in The Tea Building, which is also home to Shoreditch House, and is slap bang in the heart of the area, opposite Shoreditch High Street overground station and Boxpark.

 

However, today I will focus my attention on an oft-neglected side to their menu, what could colloquially be referred to as “The Other Stuff”.

They have antipasti, a wood oven selection, vegetable-based sides, salads, a veritable pick ‘n’ mix of a menu before you even look at the pizzas. And you know what, I think that these things are even better than the pizzas.

Full disclosure before I continue – somewhere along my path, I picked up one of their fabled key-fobs that score you a 50% total bill discount every Monday (and certain other times too), so part of the reason I have been so often recently is that somewhere at the upper end of mid-range pricing becomes ridiculously cheap. But I will mention the actual, undiscounted prices and try my best to review the items based on these prices, and their relative value or expense.

On to the food. The pea, mint and pecorino croquettes are a work of art. You get 5 for £5, which are about the right size to cut in half and wolf down in 2 mouthfuls. Honestly, bring me a bucket or two of these wondrous little bastards and a bib, and leave me be. I will die a happy man several hours later. They ooze their delicate, cheesy goodness from their crunchy exterior the moment you take a knife, fork or set of teeth to them. I’ve had them for 3 visits in a row, and I doubt I will ever not order them if they are on the menu.

The lamb meatballs, served in a sweet, tangy (but not spicy) tomato sauce, with a little bonnet of melted cheese atop the trio, are good, but not quite great. About the right density you want from a good meatball, clearly made from proper meat and not sporting the weirdly processed smooth meat texture you get within some meatballs I’ve known at some places over the years, and much bigger than you would expect to be honest. These clock in at £6.

One of my recent obsessions has been Burrata – the example I’ve had at Pizza East is excellent. Incredibly creamy, served mushed up on crusty tomato bruschetta, with broad beans. Nothing allowed to overpower the very gentle flavours of the burrata itself, rather they complement each other, with the crunchy bruschetta base adding a pleasing texture to the party, again this is £6. Sadly my obsession is such that I have no photos of it. No time for that nonsense when there’s burrata to eat.

One thing I’ve discovered in recent visits is the excellence of the seafood at Pizza East – a couple of notable example, costing £8 each, are the razor clams, soppressata (a type of italian sausage) and green beans, and the sea bream carpaccio, which comes with new potatoes and a duck egg. The razor clams have this wonderful breadcrumb type of something or another (and I have no idea what that actually is) which gives each mouthful the most fantastic texture. I’d always been slightly obsessed with the idea of razor clams after seeing a TV show where they dived for a load then cooked them there on the beach. Razor clams are long and thin, but here are served sliced into bite sized pieces, with the meat not a million miles away from the texture of well-prepared octopus.And the sea bream is again wonderful, much like the burrata, this one is very delicately balanced flavours balanced against each other, so it pays to start with these lighter dishes before getting into the stronger tastes.

On the recommendation of a friend I tried the salt-baked salmon main course – this was a revelation, and possibly my favourite dish of all that I’ve had at Pizza East, clocking in at £17. Apparently a whole salmon is salt-baked and then dished out as needed, with varying sides – when I had it, it came with greens, capers, what I think was butternut squash, and a lovely creamy dressing/sauce with diced tomato. I hadn’t realised quite what a substantial plate of food this is – it’s easily enough for a meal on its own, having a side with it took it into food coma territory! The salmon is just magnificent, so full of flavour and with a superbly meaty texture, the exposed edges of the salmon pleasingly crusted by exposure to the heat.

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Salt Baked Salmon

Another big favourite of mine, which I may start to order again now summer is heading out, is their magnificent beef lasagne. This is remarkably meaty, and served in the dish they baked it in. Not one of those sloppy, all-sauce monstrosities, this bolognese has clearly been reduced down to the very essence of what it is, and they don’t go overboard with the bechamel. This is £11, which at full price is still, in my view, one of the best bargains in London’s restaurant scene. I make a mean lasagne (using this recipe), but this one is pretty special. I imagine some would prefer a bit more tomato or bechamel, but I’m definitely a big fan.

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Beef Lasagne

One antipasti I’ve missed is this ox cheek, pea & spaghetti thing which I can’t find a menu for, so I can’t remember what it cost or exactly what was in it – it was really very tasty though. The beef in particular was delicious, as these slow-cooked cuts tend to be.I’d never seen spaghetti used in this manner before, but with the heavy taste of the beef, the freshness of the peas, the little smattering of pasta in there worked really well.

In truth, I’ve had very few disappointing dishes at Pizza East from The Other Stuff – probably less than I’ve had disappointing pizzas (I find when I go off-piste there from the tomato-sauce-based ones its very hit and miss). One item which didn’t work for me was the fried cauliflower, coated in breadcrumbs, served with yoghurt and salsa verde. The fried cauliflower dishes at Pull & Punch and City Social are both exceptional, so I was excited to see this on the menu, but it was bland, and a little heavy for a vegetable based dish.

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Deep Fried Cauliflower, with Yoghurt & Salsa Verde

One vegetable dish that is on the money though, is the sweet potato, quinoa and chive side, which is £8. The sweet potato is done to perfection, huge wedges that have been cooked through but retained a little bite (you could cut them with the side of a fork with a little effort, but they aren’t the mush that you can get if you overdo sweet potato), this is a staple side for me on my visits, also including a bit of roasted red onion, broccoli and a nice big blob of yoghurt/creme freche on top, within which you’ll find many of the chives the dish mentions on the menu!

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Sweet potato, quinoa, chives

They have an extensive salad selection on the menu too, one of my favourites there is the butter lettuce, avacado and vinaigrette dish. Nice and light with the vinaigrette absolutely spot on, I’m not quite sure how they get the avacado this soft without going brown, but they do it, and I’m not complaining! This clocks in at £6, with the various salads ranging up to £12 for more substantial items.

I don’t have any pics, but the brill, clams and fregola dish is a superb seafood main, the white fish done to perfection, fantastic with a salad on the side.

I’m generally not a big one for the dessert menu (mainly because I’m such a fat pig in the hour or so prior to being handed that menu). But I have sampled a few things from the menu – the cinnamon churros look amazing. They don’t taste that way, a huge disappointment, the delicious chocolate sauce not enough to save the day.

The white chocolate semifreddo with pistachios and cherries on the other hand… my goodness, what a dish. Outstanding, and certainly something I will order to myself after sampling a mouthful of my friend’s on my last visit. A semifreddo is a semi frozen dessert made usually from eggs, sugar and cream. I have no idea if this is an exceptional example, or an ordinary example of an exceptional dish, what I do know is that it is delicious, the sweetness just at the right level, and helped along by the sharpness of the cherries and savoury crunch of the pistachios.

I ordered a sorbet selection, which was nice in the moment (a hot day in summer), but really didn’t do much else for me, and ended up being 2 blobs of sorbet, and one of ice cream as they were out of stock of the last one – but I suspect that’s because I’m not a massive fan of ice-creams and sorbets, they were perfectly lovely examples of posh frozen desserts if that’s your bag!

The cocktails are uniformly excellent, and if you wish you can order cold cuts of meat or cheeses as small dishes to complement your meal. The wine list is extensive, and I’ve never yet had a bad bottle. I did in fact discover my favourite red wine here, the Cycles Gladiator Pinot Noir 2013 – £39 a bottle at Pizza East, so not something I’d normally order, thank God for the keyring! But good enough that I ordered myself a half crate ahead of Christmas, lets see if it lasts that long…

As you can see I’m a bit of a fan – it would be easy to dismiss this as being because of my discounted experienced, but the fact is that I’ve eaten there many more times at full price than with the benefit of the 50% off. Some of the dishes are a little steep perhaps, but only a tad, and it’s rare to see such a broad menu, with something for pretty much everyone, alongside such excellent drinks and such a friendly, pleasant dining environment. I’ve had a tiny handful of disappointing dishes here over the years, and most of those were carelessly ordered pizzas – I do tend to find pizzas without tomato on a bit fatiguing on the palate about halfway through, not sure why but there you go. But generally, this is a hugely dependable and thoroughly recommended Italian restaurant, and I will be there many more times while ever I live in London!

8.5/10

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